WhatsMyRepOnline reputation management software for small business
Most reputation software is built to collect and answer reviews for chains. WhatsMyRep covers the part a small business usually skips: it looks you up the way a buyer, a Google quality rater and an AI assistant do, every day, and warns you only when something can cost you a customer.
Start a 14-day trial → Free one-off check without an account. Trial without a card.
What you get
One report per business, in the country where your customers search.
Google results for your name
Your name, “reviews”, “scam”, “complaints” and “is it legit”, searched in the US, UK, Canada or Australia. Every link gets a risk score from 0 to 3 and a one-line reason.
Search suggestions
What Google and Bing suggest while people type your name. A new negative suggestion always triggers an alert.
Ratings and review waves
Stars and review counts for Google Maps, Yelp, Trustpilot, Tripadvisor, BBB and other review sites that appear in your results. A day with far more new reviews than usual and a lower rating sends an alert.
AI answers
The Google AI Overview every day when Google shows one. ChatGPT and Gemini once a week, 3 runs each: in how many runs they know you, and the tone.
Alerts only on risk
Email, Slack, Microsoft Teams, Discord or a browser notification. By default only risk 2 and 3 reach you, and you can change the level.
What to do next
Each report ends with up to 6 concrete steps: which page to open, what it says, and what you can do about it.
A real check, not a mock-up
Four findings from the sample report, as the check returned them.
A real, unedited free check of a well-known business. Your report has the same parts for your name and your country.
How it works
1Enter your business
The name or website and the country where your customers are. No account for the first check.
2We search like buyers do
Google, Google and Bing suggestions, review ratings, Reddit, YouTube, news and AI answers, in about 2-3 minutes.
3Get the report, then alerts
Read the report for free. Add the business to an account and it is checked every day, with alerts only on risk.
Three kinds of tools share one name
Search for “reputation management software” and you get lists that mix tools built for different jobs. It helps to split them before you compare prices.
- Review management platforms ask customers for reviews by email or text and let you answer them from one inbox. They suit businesses that get a steady flow of reviews and want more of them.
- Social listening suites collect mentions of a name from social networks, news and blogs, with charts of volume and sentiment. They suit marketing teams that run campaigns.
- Search and reputation monitoring looks at what a person sees when they check you: the results for your name, the suggestions under the search box, the star ratings next to review sites, and now the answers of AI assistants.
WhatsMyRep is the third kind. It will not ask your customers for reviews, and it does not chart your share of voice on Instagram. It answers a narrower question every day: if a customer looked us up right now, what would put them off?
Why the search results matter more than the review inbox
A buyer who is about to call a plumber, book a clinic or sign with an agency rarely reads your website first. They type your name into Google, often with “reviews” or “scam” after it, glance at the stars, and more and more often read the AI Overview at the top.
Google asks its own quality raters to do the same. Section 3.3.3 of the Search Quality Rater Guidelines tells raters to search for a site’s name with “reviews” while excluding the site itself, for example [ibm reviews -site:ibm.com], and section 3.3.1 points them to news articles, forum discussions and ratings from independent organizations. Section 3.3.2 adds that “credible, convincing reports of fraud and financial wrongdoing is evidence of extremely negative reputation”, while a few bad reviews are “completely normal and expected”.
So the page that hurts is rarely the single angry review. It is the complaint thread that ranks third for “your name reviews”, the suggestion “your name scam” that every searcher sees, or an AI answer that repeats a story from three years ago. That is what WhatsMyRep scores.
Risk, not just positive or negative
Most tools label a mention as positive, neutral or negative. That is not enough to decide what to do. A negative Reddit comment about parking near your shop and a page titled “Is this company a scam?” on page one are both negative, and only one of them needs your attention today.
Every finding in a WhatsMyRep report gets a risk score: 0 clear, 1 worth watching, 2 could hurt, 3 act now. The score looks at what the page says, where it ranks and for which search. Alerts go out from risk 2 by default, so a quiet week stays quiet.
A realistic routine for a small business
- Run the free check once. It takes about 2-3 minutes and shows the starting point in your country.
- Deal with risk 2 and 3 first. Open each page. Reply on the platform where the complaint lives, correct facts on pages you control, or use the platform’s official report button when a review breaks its rules.
- Ask real customers for reviews, the right way. Google’s policy forbids paying or giving discounts for reviews, and posting reviews of competitors. Asking everyone, without conditions, is fine.
- Let the daily check watch the rest. New negative results, new negative suggestions, a falling rating or a negative AI answer reach you in email, Slack, Teams, Discord or the browser.
If you want to do the first look by hand, our guide How to check your business reputation on Google in 10 minutes walks through it search by search.
What we do not do
Limits we would rather say out loud.
No review removal, no “burying” of results. We show what is there and link to the official ways to report it.
Google says its quality raters’ ratings do not directly change rankings. We show what they would find, not a ranking shortcut.
There is no review inbox and no review requests to customers. If you need those, a review management platform does that job.
Reddit threads, YouTube videos and news of the last 30 days come from Google search for your name, not from the platforms. Instagram, TikTok, X and Facebook appear only when a page ranks in Google.
Plain pricing. No annual contract.
The check is free. Monitoring starts with 14 days of the Growth plan, no card, then month by month. Nothing renews by itself.
Free check
- No account
- Report in about 2-3 minutes
- Google, suggestions, ratings and AI answers
- Risk 0-3 on every finding
Starter
- Checked every day
- ChatGPT and Gemini answers every week
- Alerts by email, Slack, Teams, Discord or browser
- History of changes, weekly summary
Growth
- Checked every day
- ChatGPT and Gemini answers every week
- Alerts by email, Slack, Teams, Discord or browser
- History of changes, weekly summary
Agency
- Checked every day
- ChatGPT and Gemini answers every week
- Alerts by email, Slack, Teams, Discord or browser
- A report link you can send to a client
Every account starts with 14 days of the Growth plan, no card. Then you pay month by month with crypto (Kaspa or USDT on Arbitrum). No annual contract, nothing renews by itself.
Questions, answered
What this kind of software does, and what WhatsMyRep does and does not do.
What is online reputation management software?
A tool that shows what people find about a business online and helps it react. In practice the word covers three different things: platforms that ask customers for reviews and answer them, social listening suites that collect mentions from social networks and news, and monitoring tools that watch search results. WhatsMyRep is the third kind.
Is WhatsMyRep a full reputation management platform?
No. It does monitoring and early warning: what Google, review ratings and AI assistants show about you, scored by risk, with alerts. It does not send review requests, host a review inbox or remove content.
How much does it cost?
The one-off check is free and needs no account. Monitoring starts with 14 days of the Growth plan without a card, then Starter $29 for 1 business, Growth $79 for 5 or Agency $149 for 15, a month each. No annual contract, and nothing renews by itself.
Which countries does it cover?
The United States, the United Kingdom, Canada and Australia. Results are fetched with Google’s country setting, so you see what a local customer sees.
Will it improve my Google rankings?
We do not promise that. What it does is show you, every day, what a buyer and a Google quality rater find when they check your business, so you can deal with a problem before it costs you a sale.
Can an agency use it for clients?
Yes. The Agency plan watches 15 businesses, each in its own country, and alerts can go to a shared Slack, Teams or Discord channel.
Sources
- Search Quality Rater Guidelines, section 3.3 (PDF)google.comChecked 6 October 2026
- How Search works: rigorous testinggoogle.comChecked 6 October 2026
- Maps user generated content policy: prohibited and restricted contentsupport.google.comChecked 6 October 2026
Related
More on reputation, reviews and AI answers.
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Review monitoring
Ratings and review counts on Google Maps, Yelp, Trustpilot and more, as buyers see them in Google. Alerts on a review wave.
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AI visibility and AI Overview tracking
What Google AI Overviews, ChatGPT and Gemini say about your business, run several times.
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How to check your business reputation on Google in 10 minutes
Five searches, the suggestions, the stars and the AI Overview: a minute-by-minute routine and a simple way to decide what needs action.
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What Google's quality raters look for in a business's reputation
Section 3.3 of Google's rater guidelines explains how raters research reputation. What it says, what it does not, and what to take from it.
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