A brand monitoring tool built around what buyers see

Two kinds of brand monitoring

Most lists of “brand monitoring tools” are really lists of social listening tools. They pull in every post, article and comment that contains your name, sort it by sentiment and draw charts. Brand24, for example, starts at $199 a month billed yearly for 3 keywords and 2,000 mentions a month, according to its pricing page on 6 October 2026. For a brand that runs campaigns, that volume is the point.

A local business, a clinic or a small agency usually has a different problem. Its name gets a few dozen mentions a month, not thousands. What decides a sale is a short list of pages a buyer sees when they look the business up. One bad page in that list can cost more than a hundred neutral tweets.

WhatsMyRep is built for the second kind. It does not try to catch every mention. It watches the same five searches every day, plus suggestions, ratings and AI answers, and tells you when something new in that small, important set can hurt.

Signal over volume

Keyword alerts fail in a familiar way: the first week you read every email, the third week you archive them unread. Then the one that mattered goes unread too.

Every finding in WhatsMyRep carries a risk score from 0 to 3. A neutral directory listing, your own pages, or a namesake in another city stay at 0 and do not alert. A complaint page entering the top 10 for “your name reviews”, or “your name scam” appearing in Google suggestions, does. By default alerts start at risk 2, and you can change that per business.

For agencies watching clients

An agency plan watches 15 businesses, each in its own country: the United States, the United Kingdom, Canada or Australia. Alerts can go to one shared Slack, Teams or Discord channel, so the account manager sees a problem the same day the client’s customers do. Each report is a page you can open with a client and walk through.