WhatsMyRepReview monitoring for small business
See your ratings the way a buyer meets them: next to your name in Google, from Google Maps, Yelp, Trustpilot, Tripadvisor, BBB and other review sites. WhatsMyRep checks them every day, counts new reviews, and alerts you when far more arrive than usual while the rating falls: the usual first sign of a wave of fake 1-star reviews.
Start a 14-day trial → Free one-off check without an account. Trial without a card.
What you get
Reviews, and the pages around them that buyers read in the same search.
Ratings from review sites
The stars Google shows for Google Maps, Yelp, Trustpilot, Tripadvisor, BBB, Glassdoor and others, only known review sites, without namesakes in other cities.
Review waves get an alert
We store the review count of your Google Maps places and of review sites where Google shows one, every day. Far more new reviews than your usual pace plus a lower rating sends an alert the same day. A rating that falls by 0.2 or more is flagged too.
Review pages in Google
What ranks for “your name reviews” and “your name complaints”: complaint boards, Reddit threads, BBB pages. Each link scored by risk.
Suggestions next to reviews
“Your name reviews” is harmless. “Your name scam” is not. New negative suggestions in Google and Bing always alert.
How AI sums up your reviews
The Google AI Overview often summarises praise and complaints. We read it every day and score its tone.
Alerts where you work
Email, Slack, Microsoft Teams, Discord or the browser. You choose the risk level that reaches you.
A real check, not a mock-up
The ratings and review pages of the sample report, as the check returned them.
A real, unedited free check of a well-known business. Your report has the same parts for your name and your country.
How it works
1Enter your business
Name or website, and the country where your customers search.
2We read what Google shows
Ratings and review counts next to review sites, your places on Google Maps, review and complaint pages, Reddit threads, suggestions and AI answers.
3Daily check and alerts
In an account the same check runs every day. A review wave, a falling rating, a new complaint page or a new negative suggestion reaches you the same day.
Why watch ratings in Google, not only on your profile
Google Business Profile already tells you when someone leaves a review: its notification settings have a “Customer activity” category, described as “Alerts when customers leave new reviews or add photos”. Turn it on. It covers one profile on one platform.
A buyer sees more than that. Search for a local business with “reviews” after its name and Google shows stars from several sites at once: the Google Maps rating in the local results, Yelp, Tripadvisor or Trustpilot pages with their own scores, a BBB page, sometimes a complaint board with no stars at all. The picture a buyer takes away is the sum of those lines, and some of them you never log in to.
WhatsMyRep reads that picture every day in your country. When one of the ratings falls by 0.2 or more from one day to the next, it becomes a change in your report, with the old and the new value. It also stores how many reviews each of your Google Maps places has, and each review site where Google prints a count, so it can tell a normal day from a burst.
A fast drop usually means a wave
Ratings of an established business move slowly. A restaurant with 800 reviews does not lose half a star in a day because of one bad evening. When it happens, the cause is usually a burst of new 1-star reviews: a post that went viral, a coordinated attack, or an extortion scam.
Google describes the extortion pattern on its help page as “a sudden increase in 1-star and 2-star reviews on your Google Business Profile, followed by someone demanding money, goods, or services in exchange for removing the negative reviews”. Its advice is plain: do not engage with or pay them, gather evidence, and report through its form.
Google also says it acts on spikes itself. In April 2026 it wrote that when fake reviews spike, it will remove the fake content, pause new reviews on the profile, alert the owner and show a banner explaining why contributions are paused. In 2025, by its own count, it blocked or removed over 292 million policy-violating reviews.
Our wave alert compares each place with its own pace, not with a fixed number. If a place usually gets one or two reviews a day, five new ones and a lower rating are enough. A busy place that gets hundreds a day needs more than twice its usual count in a day before we call it a wave. A day of many good reviews is noted in your report but sends no alert.
The first day matters. A wave flagged in the morning gives you time to collect screenshots and report the reviews before you are tempted to answer every one of them in public.
What to do with a review that breaks the rules
- Check it against the policy. Google’s Maps content policy bans reviews that are not based on a real experience, paid reviews, reviews posted from several accounts by one person, and content posted on a competitor’s listing to undermine it.
- Report it. From your Business Profile choose Read reviews, then Report next to the review, or use the Reviews Management Tool, which also shows the status of each report.
- Appeal once if needed. The same tool lets you appeal eligible decisions; Google says evaluation “typically takes several days”.
- Reply to real complaints, briefly. A calm public answer helps the next reader more than it helps the person who wrote the review.
The full walkthrough, with what counts as a fake review in the US and the UK, is in Fake Google reviews: how to spot them and report them.
What we do not do
Limits we would rather say out loud.
Only the review site can. We link to Google’s official report and appeal tools and explain when a review breaks the rules.
We count reviews and watch ratings and review pages as Google shows them, but we do not read each new review text on every site. Google’s own notifications cover single new reviews on your profile.
There is no reply inbox. Replies belong on the platform, written by you.
Ratings in Google results can lag behind the review site by days. A daily check is early, not real-time.
Plain pricing. No annual contract.
The check is free. Monitoring starts with 14 days of the Growth plan, no card, then month by month. Nothing renews by itself.
Free check
- No account
- Report in about 2-3 minutes
- Google, suggestions, ratings and AI answers
- Risk 0-3 on every finding
Starter
- Checked every day
- ChatGPT and Gemini answers every week
- Alerts by email, Slack, Teams, Discord or browser
- History of changes, weekly summary
Growth
- Checked every day
- ChatGPT and Gemini answers every week
- Alerts by email, Slack, Teams, Discord or browser
- History of changes, weekly summary
Agency
- Checked every day
- ChatGPT and Gemini answers every week
- Alerts by email, Slack, Teams, Discord or browser
- A report link you can send to a client
Every account starts with 14 days of the Growth plan, no card. Then you pay month by month with crypto (Kaspa or USDT on Arbitrum). No annual contract, nothing renews by itself.
Questions, answered
Ratings, review waves and what to do about them.
What is review monitoring?
Keeping track of what customers write about a business on review sites and how the ratings change. For a small business the useful part is noticing a change early: a new complaint page, a falling rating, or a sudden wave of 1-star reviews.
Which review sites do you watch?
The ones Google shows with stars next to your name in your country: Google Maps (with the number of reviews of each place), Yelp, Trustpilot, Tripadvisor, BBB, Glassdoor and other known review sites. If a site does not rank for your name, buyers do not see it either.
Can you tell me about every new review?
No. We count new reviews every day and alert on a wave, but we do not send each review. For every single new review on your Google profile, turn on Google Business Profile notifications for customer activity. The two work well together.
What should I do when a wave of 1-star reviews arrives?
Do not reply to each one and do not pay anyone who offers to remove them. Collect evidence, report the reviews in Google’s Reviews Management Tool, and if someone demands money, use Google’s extortion report form. Our guide on review extortion and review bombing has the steps.
Is this review management software?
Partly. It covers monitoring and early warning. It does not send review requests or host a reply inbox, which most review management platforms do.
How much does it cost?
The check is free. Monitoring starts with 14 days of the Growth plan without a card, then from $29 a month for one business. Month by month, nothing renews by itself.
Sources
- Report inappropriate reviews on your Business Profilesupport.google.comChecked 6 October 2026
- Report negative review extortion scams on your Business Profilesupport.google.comChecked 6 October 2026
- Manage your notifications (Google Business Profile)support.google.comChecked 6 October 2026
- New ways we're protecting businesses on Maps (Google, 16 April 2026)blog.googleChecked 6 October 2026
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