Awario alternative: when you need search, not mentions
Awario is an affordable social listening tool: it collects mentions from the web, social networks and news. Its Starter plan is $29 a month billed yearly or $49 billed monthly, for 3 topics and 30,000 mentions a month.
Awario vs WhatsMyRep
Side by side, from public pages, checked on 6 October 2026.
| WhatsMyRep | Awario | |
|---|---|---|
| Price | $29 / $79 / $149 a month for 1 / 5 / 15 businesses | Starter $29 billed yearly or $49 monthly; Pro $89 or $149; Enterprise $249 or $399 |
| Contract | Month by month, nothing renews by itself | Monthly or yearly billing, cancel any time |
| What it watches | Google results for 5 buyer searches, suggestions, ratings and review waves, Reddit, YouTube and news through Google, AI answers | Mentions on the web, social media and news |
| Volume | 1, 5 or 15 businesses, top 10 per search | 3 / 15 / 100 topics; 30,000 / 300,000 / 1,000,000 mentions a month |
| Search suggestions | Yes, Google and Bing | Not listed |
| AI answers | Google AI Overview, ChatGPT and Gemini | Not listed |
| Score | Risk 0-3 on every finding | Sentiment |
| Free start | Free one-off check without an account, 14-day trial | Free trial of the Starter plan |
Awario facts from awario.com/pricing, checked on 6 October 2026. “Not listed” means the pricing page does not mention it.
When Awario is the right choice
If you want to follow conversations about your brand, your competitors or a topic across social networks and the web, with thousands of mentions a month, Awario gives more volume per dollar than almost anything else, and its entry price matches ours. WhatsMyRep does not count social mentions at all.
When it is not enough
A buyer checking a small business rarely scrolls social feeds. They search the name, read what ranks for “reviews” and “scam”, look at the stars and, more and more, the AI answer. Those are the pages WhatsMyRep scores by risk every day.
Questions, answered
How much does Awario cost?
On 6 October 2026: Starter $29 a month billed yearly or $49 billed monthly, Pro $89 or $149, Enterprise $249 or $399. Source: awario.com/pricing.
Is Awario cheaper than WhatsMyRep?
At the entry level the price is the same when Awario is billed yearly ($29), and Awario gives 30,000 mentions a month. Billed monthly it is $49. The tools watch different things, so compare by the question you need answered.
Can I use both?
Yes. Awario for social conversation, WhatsMyRep for what ranks for your name, suggestions, ratings and AI answers.
Can I try WhatsMyRep for free?
Yes. The one-off check is free, and monitoring starts with 14 days of the Growth plan, no card.
Sources
- Awario pricingawario.comChecked 6 October 2026
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